designed by Giorgia Smiraglia; the word "BASTA" is created by the negative space between blocks of text. The cut up and pasted rectangles are not empty rectangles but are blocks of text, which makes them functional (as well as decorative).
The Golden Ratio is key to aesthetic design. Although many designers today don't rely much on this concept, but it brings finesse and precise balance to logo designs. The golden ratio shows that there is maths involved in designing a persice logo