NON TRADITIONAL AD: Guerrilla Marketing. The kissing point is very French romantic style. I wish I know what the whole campaign idea is. If it says the same thing as the big idea says, this guerrilla is a cool idea.
Week a sustainable city should encourage people not wasting resources and recycle more. Some projects like this basketball court sticker placed around garbage cans to make throwing out litter a game can encourage people to recycle in every day life