This is a really nice, modern logo. The font isn't really capturing,although simplicity catch my eye, but the use of the clock being applied to fill in the missing letters is really creative, the gradient background gives good surrounding depth.
Heinz ketchup poster - in this poster, designer put the stalk of tomato on top of the ketchup bottle to represent tomato. Designer used just two elements(ketchup bottle and tomato top) but now it show new aspect from that. It's simple but smart.