This is a clever logo which uses negative space to give dimension to the letters. The H is hard to see at first and forces the observer to look at it for a while until it appears. The use of shadows and tone makes it look professional
I feel like if I think about it too long, I want to say it's not easy to read. But then I realize that I knew what it was as soon as I saw it, so obviously its working. Being recognizable is very important.
Fresh, Creative & Clever Logo Design using Amp spelling out AM as a wire design and the plug in at the end. The white foreground and black and white background keeping the contrast between the logo and background