theLAB-berlin |  What we do...

theLAB-berlin is a artist collective and platform – focusing on innovative, digital storytelling and solutions for clients in the fashion, music and luxury industry. We have the ambition to enable digital culture and empower a digital mindset for brands and organizations…
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theLAB-berlin comissioned and produced this multi-media project which is celebrating a pure, naive and innocent notion of beauty that seems to be almost forgotten these days. The project was directed by fashion photographer Per Zennstrom and his partner 3D & CGI artist Thorsten Jasper Weese | Recom. It consists of still images, video and (digitall + IRL) sculpture…

theLAB-berlin comissioned and produced this multi-media project which is celebrating a pure, naive and innocent notion of beauty that seems to be almost forgotten these days. The project was directed by fashion photographer Per Zennstrom and his partner 3D & CGI artist Thorsten Jasper Weese | Recom. It consists of still images, video and (digitall + IRL) sculpture…

Fashion designer Michael Sontag doesn’t sketch, draw or otherwise put his ideas down on paper before getting to work on his designs. Instead he intuitively and very much hands-on starts draping the fabric directly on his model – like a sculptor working with steel, glass or stone.

Fashion designer Michael Sontag doesn’t sketch, draw or otherwise put his ideas down on paper before getting to work on his designs. Instead he intuitively and very much hands-on starts draping the fabric directly on his model – like a sculptor working with steel, glass or stone.

re-fresh #6

re-fresh #6

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Get Your own FREE "Ultimate-Productivits-Checklist - for FREE!

Miami Fashion Film Festival - White Noise White Shores - produced by theLAB-berlin - is now part of the Official Selection at the Miami Fashion Film Festival

Fashion photographer Per Zennstrom & artist Torsten Weese / Recom collaborates on a multi-media piece using technology mixed with old-school photography.

This project have three distinct “stand alone” parts that still co-exist and support each other together as a whole. These three layer were variations on the same theme and they came together for one night, blending together for a very rich experience. A larger-than-life size triptych of model Nastasia, with an embedded QR code that visitors can scan with their smartphones linking to the on-line video which adds a virtual layer to the print.

This project have three distinct “stand alone” parts that still co-exist and support each other together as a whole. These three layer were variations on the same theme and they came together for one night, blending together for a very rich experience. A larger-than-life size triptych of model Nastasia, with an embedded QR code that visitors can scan with their smartphones linking to the on-line video which adds a virtual layer to the print.

This project have three distinct “stand alone” parts that still co-exist and support each other together as a whole. These three layer were variations on the same theme and they came together for one night, blending together for a very rich experience. A larger-than-life size triptych of model Nastasia, with an embedded QR code that visitors can scan with their smartphones linking to the on-line video which adds a virtual layer to the print.

This project have three distinct “stand alone” parts that still co-exist and support each other together as a whole. These three layer were variations on the same theme and they came together for one night, blending together for a very rich experience. A larger-than-life size triptych of model Nastasia, with an embedded QR code that visitors can scan with their smartphones linking to the on-line video which adds a virtual layer to the print.

The project is an attempt to tell the story about fashion designer Michael Sontag’s relationship to his craft, his fabrics and his process of draping his fabrics directly on a model without any sketching or drawing… A QR code, linking the magazine reader to an on-line video, was integrated into the layout, letting the reader instantly view a video on their smartphone, effectively layering different media (print/on-line video) on top of each other for a very rich reading/viewing experience.

The project is an attempt to tell the story about fashion designer Michael Sontag’s relationship to his craft, his fabrics and his process of draping his fabrics directly on a model without any sketching or drawing… A QR code, linking the magazine reader to an on-line video, was integrated into the layout, letting the reader instantly view a video on their smartphone, effectively layering different media (print/on-line video) on top of each other for a very rich reading/viewing experience.

This project have three distinct “stand alone” parts that still co-exist and support each other together as a whole. These three layer were variations on the same theme and they came together for one night, blending together for a very rich experience. A larger-than-life size triptych of model Nastasia, with an embedded QR code that visitors can scan with their smartphones linking to the on-line video which adds a virtual layer to the print.

Beautiful redhead Nastasia Koechy wearing a floor-lenght lime-green dress by Michael Sontag, for a multi-media installation involving QR codes, hosted by LEICA, duting Berlin fashion week July 2011

Our iPad app is available at: https://itunes.apple.com/us/app/thelab-berlin/id827447588?l=de&ls=1&mt=8

Our iPad app is available at: https://itunes.apple.com/us/app/thelab-berlin/id827447588?l=de&ls=1&mt=8

Our iPad app is available at: https://itunes.apple.com/us/app/thelab-berlin/id827447588?l=de&ls=1&mt=8

Our iPad app is available at: https://itunes.apple.com/us/app/thelab-berlin/id827447588?l=de&ls=1&mt=8

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