Brand Identity design by CreativLi.com.au Traditional Chinese Medicine (TCM) clinic located in North Sydney. The name Acu.re is created from 'Acupuncture Remedy', also suggests 'a cure'. The circular form represents the holistic approach to healing that TCM has. A small plant in the center of the circle represents the use of herbal medicine in TCM. The needle forms the heart of the plant just as Acupuncture is the central service of the clinic.