There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
This element of design is Negative Space. The hand isn't actually holding anything. It implies that there is a light bulb in the empty space. Negative space guides your imagination to finish the image.
This is a genius idea. A chair/ bench that can transform into a table, or both! This would be excellent to use in a smaller space where having multipurpose furniture is key to a functioning space. Or an outdoor space.