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Concept of packaging design for russian caviar Ikratkaia (2014 year). The base of idea is naming and play of words. So it is difficult to explain if you do not speak Russian. In a nutshell, we shorten the name of product from the one letter «Й», that sounds like «caviar» in Russian language. #jhcase #jekyllhydeagency Russian Caviar, Red Caviar, How To Speak Russian, Russian Language, Jekyll, In A Nutshell, Hyde, Packaging Design, Concept
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Russian Caviar

Concept of packaging design for russian caviar Ikratkaia (2014 year). The base of idea is naming and play of words. So it is difficult to explain if you do not speak Russian. In... 
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