The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
For the ‘adult’ version of Vital Signs an alphabet that drew inspiration from infographic-esque pictograms and measurement devices, including a couple alternates for common letters (E, L, S). Creative Direction: Rick Thomas, Juice Creative inc.