This masthead is very bright bright and vivid, drawing attention to it immidietly, even thøugh it is mostly on a white background. The block at the start makes this masthead very modernized as well as the bold block type is nice
Heinz ketchup poster - in this poster, designer put the stalk of tomato on top of the ketchup bottle to represent tomato. Designer used just two elements(ketchup bottle and tomato top) but now it show new aspect from that. It's simple but smart.