A bait ball, or baitball, occurs when small fish swarm in a tightly packed spherical formation about a common centre. It is a last-ditch defensive measure adopted by small schooling fish when they are threatened by predators.
McDonald's Drink Ad by Heye GmbH, Munich, Germany. The design principle used here is figure ground confusion or reversal. Do you see the cup first or the hair—great principle for your designer-bag-o-tricks!
Telstra packaging | Telstra recently launched their flagship store of the future in George Street, Sydney and as part of the store experience they asked us to create an iconic carrier bag. Our goal was to bring ‘Spectrum’ (Telstra’s visual language of colour and angularity) to life in three dimensions. Developed with Benja Harney and Paper-Pak. Read more at standapart.com.au