Kabel typeface was designed by Rudolf Koch and released in 1927. This particular poster was appealing because of the negative and positive space usage. tumblr_ljsif1dv4u1qhsh5ko1_1280 copy.jpg (595×761)
I think this is a great combination of fashion photography and typography. What I found most interesting about it, is the way that the curve of the "J" isn't lost in the arm of the model. They work as one image rather than separately.