Kabel typeface was designed by Rudolf Koch and released in 1927. This particular poster was appealing because of the negative and positive space usage. tumblr_ljsif1dv4u1qhsh5ko1_1280 copy.jpg (595×761)
I think this is a great combination of fashion photography and typography. What I found most interesting about it, is the way that the curve of the "J" isn't lost in the arm of the model. They work as one image rather than separately.
"Kto znajduje, źle szukał" Flyer by Redkroft, via Behance