There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
This is a really cool visual image through its use of negative and positive space. I like how the number is used in the image to create the face of the owl. The number appears to make the owl looking on its side. letter/number into image