SEBASTIAN, Alphen aan den Rijn, The Netherlands, "Anne... I am called a gold digger all the time. I don't care. There is nothing you can do about what other people say", creative by Designing Haaker BV, pinned by Ton van der Veer
How do you draw attention to wellies and rainwear for kids, using simple graphic elements? Kollo turned all Helly Hansen windows into brick walls. The effect was powerful and made even grown-ups want to start school again.