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In technology circles, beacons are the topic du jour; one of the biggest buzz makers as 2013 rushes to an end. It’s no wonder – the technology has the potential to be one of the biggest innovations to affect the customer experience since the smartphone.

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Over the summer Anthony Wing Kosner predicted that the micro-location iBeacon would be the most important new feature in iOS 7. Consumer awareness of the feature is low, but it is estimated to be available (potentially) on almost 200 million iOS devices that contain Bluetooth Low Energy (BLE) right now.

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European exclusive: First theme park iBeacon app in the Netherlands.

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Remember that scene from Minority Report, where Tom Cruise walks through a futuristic shopping mall and personalized advertisement is thrown at him by various billboards? Researchers have been working on similar technology for years and it is no longer something envisioned for the far future… this is now!

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