VISUAL VERBAL CONNECTION - very simple design of a clock taking the place of the "o" in the actual word "clock". We could use this in the yearbook for spreads talking about crunching time, schedules, and time v.
The chosen font along with the depiction of the heart monitor creates a very successful and effective logo type. One would easily see the heart rate as the letter U and put the rest together, A simple ye successful design.
It seems I have a thing for liking simple types of fonts. This type puts the word into use by making everything outside of the "focus" circle blurry and everything inside of it super sharp and easy to read. The circle acts as a view finder for cameras as