Headline- the large short texts that take up most of the advertisement effectively convey the message of how delicious Nutella (the product) tastes by appealing to the readers sense of taste(lick) and sight( texts are written in chocolate).
NON TRADITIONAL AD: Guerrilla Marketing. The kissing point is very French romantic style. I wish I know what the whole campaign idea is. If it says the same thing as the big idea says, this guerrilla is a cool idea.
Dont like to drink it but a fun shower-Sprite Beach Shower.The Sprite installed a giant shower that looks like a giant Sprite soda dispenser on beach. They are available on popular beaches in Brazil and Israel.