Every day for 100 days, Jessica Svendsen redesigned a canonical Josef Müller-Brockmann poster according to four criteria: line, circle, movement, and sound. Part of the 100 Days Workshop with Michael Bierut at the Yale School of Art.
(Motif wine packaging) This design for the logo is just a simple zig-zag pattern. However, the use of the circle and the way it cuts off the pattern at a certain point shows the viewer the 'M' in the pattern. This alignment is essential to the logo.