I know of way too many people that think plugging things into an app or clicking a button in Photoshop is design. Don't get me wrong, these things are handy and cool but it doesn't make you a designer.
having the letter a as the tea pot is more interesting than just putting a picture of a tea pot in the middle. Tea - Pouring from such a great height is only for the most reckless of tea drinkers. Or for those with plastic topped table cloths.
Inspiration - placing 'Christ the Redeemer' statue with the 'Statue of Liberty' together suggests that the Ukraine International Airlines can make the world a smaller place even though the two statues are in two separate hemispheres.