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Perfume ad

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Gucci Launches Its Newest Fragrance (With a Dreamy Video Ad to Match) via @ByrdieBeauty

Calling us fragrance-obsessed here at Byrdie HQ would be an understatement. In this section, you'll find the perfumes our editors can't stop spritzing, new scent ingredient trends, interviews for iconic perfumers, and more.

High Notes— Fall Fragrance 2020, Bloomingdale's on Behance

These mood-boosting fragrances strike all the right chords, from upbeat to tranquil. Photographs by Dan Forbes, Styling by Ariana Salvato.

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Discover new and bestselling fragrances from your favourite brands.