Packaging system

Seoul’s ORDINARY PEOPLE designed a sleek, no-nonsense look for Fitamin, a line of energy supplements. While the boxes come in a variety of pleasant rainbow hues, the system leans on a fresh Kelly green for a classically earthy look.

Upgrading from kraft paper and simple labels, Angel & Anchor worked with coffee roaster Full Circle to update its packaging system. The upgraded design is much more high-end, reflecting the brand’s high-quality coffee. Not only is the quality of the physical bags updated, but the new design beautifully implements the brand’s quintessential “circle” pattern within […]

Bold colors and captivating typography system consumer Picker Pocket's packaging. Designed by Special Group, the packaging system quickly differentiates the brand for a more youthful, vibrant tea drinker.

CFC has developed an oriental medicine package design system of Cheil Health Science. The following visual language has been established so that the design can be intuitive while conveying the sense of oriental beauty.1. A two-part layout that metaphor…

Sarah Gwan Design Studio knows the power of a pastel hue, and it's seen in the packaging design for Sandbar, a sparkling aperitif. Each of the three products in the range is labeled in a shade that represents the color of the liquid within, creating a stunning monotone packaging system that's anything but boring. The casual, laid-back approach to this aperitif adds an element of whimsy and approachability that's always valued.

To update its clarified butter packaging, Finnish brand Jokilaakson Juusto turned to Studio Hellsten to create a new, more premium packaging system. The pairing of light blue and bright yellow hues with strong, bistro-inspired illustrations creates a packaging system that's highly contemporary but also creates an amusingly quaint aesthetic.

High Tide creative studio recently worked with Thorlo to create a new packaging system that helps showcase the brand’s commitment to efficient socks. Because the sock brand has been around since the 80s, the new packaging system leans into the brand’s history and expertise. The updated packaging system is dynamic and bold but is overwhelmingly […]

The irreverence is shining on Goshen’s packaging system designed by TOKY. The brand’s name, a mashup of the words “Good Shit Energy,” combined with the magnificent typography and glowing color palettes, creates a packaging system that absolutely stands apart from the masses. While the system leans into maximalist cues, there’s still plenty of white space […]

Working closely with Sonos’ Art Director Ben Blanchard and Director of Packaging Experience Michelle Enright, San Francisco-based studio Hybrid Design’s graphic system for the audio manufacturer’s accessories line flourishes in its own right, while at the same time, adheres seamlessly to its wider brand universe. Their solution feels familiar as a result, yet stands apart thanks to a bespoke set of simplified illustrations and a distinctive paper choice.

Featured in Dieline: Fresh, bold packaging for the Cocacao brand through new creative direction, design workshops, art direction, copywriting, and content strategy.