Marketing technology

Four frameworks to use in developing and documenting marketing technology architecture. As used by digital consultants in supporting technology decisions.

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We apologize in advance for throwing another “stack” onto the already insurmountable stack of stacks in the B2B world, but this one is different.

Klassisches Marketing hat im Vergleich zum modernen Social Media Marketing durchaus seine Vorzüge: es wird langfristig geplant, rechtlich geprüft und beinhaltet quasi nur das, was ein Unternehmen über sich erzählen möchte. Social Media Marketing hingegen unterscheidet sich in seiner Art, der Planungs(un)sicherheit und v.a. der Geschwindigkeit. Echtzeit ist hier das Stichwort. Punktuelle Marketingmaßnahmen werden durch einen stetigen Fluss kleinerer Beiträge in Form von Tweets oder…

5 Quick Tips for Writing Copy in an Authentic Voice | Ashlyn Writes Copywriting Tips | On the blog Im sharing 36 copywriting words you can use instead of buzz words like authentic! Use these copy words in your blog posts client emails sales pages and website to connect with your audience and convert! #websitecopy #copywritingtips - Conversion Rate Optimization ideas #ConversionRateOptimization

Learn exactly how to build an effective marketing technology stack. Plus, see the exact marketing tools and technologies we use at CoSchedule.

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Cloud Computing is no longer the future of business computing it is the present. According to Synergy Research Group, the worldwide revenue of cloud computing crossed the $110 billion mark in 2015, and is expected to grow at a rate of 28% annually in 2016.

How to get digital transformation right in an age where start-ups steal the innovation spotlight