Gucci bloom

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A scent designed to celebrate the authenticity, vitality and diversity of women—flourishing in a natural, expressive and individual way. Blended by master perfumer Alberto Morillas, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper—a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that…

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Capturing the spirit of the contemporary, diverse and authentic women of Gucci, Bloom is creative director Alessandro Michele’s first fragrance for the House. Envisioned as a thriving garden of flowers, Bloom is created to unfold like its name. The creative director envisioned the scent as a thriving garden full of diverse types of flowers and the rich perfume it emits.

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