Brand trip

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Beauty brand Topicals took 12 influencers to Ghana earlier this month. The trip was met with an unusually positive response. Influencer Brand Trips Aesthetic, Brand Trip Influencer, Influencer Brand Trips, Brand Trip Aesthetic, Influencer Trip, Brand Trip, Cultural Sensitivity, Influencer Event, Black Success

Topicals successfully navigated the influencer trip landscape by prioritizing inclusivity and cultural engagement. The brand's positive reputation, especially among Gen Z and millennials, contributed to the trip's success. Founder Olamide Olowe emphasized giving back and cultural exchanges during the excursion, addressing past criticisms of brand trips. The authenticity and purpose-driven approach resonated well on social media, contrasting with instances where brands faced backlash for lack…

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After seeing @refybeauty take community members to Mallorca, every brand under the sun use the word ‘demure,’ and @ssense ask “Can Brands Have Friends?” I couldn’t help but wonder… *in my best Carrie Bradshaw voice*… Have we taken the personification of and world building around brands too far? Are we so seduced by branding that we’ve mistaken logos for lifelines and marketing for meaningful connections? Read the all my thoughts on @substack now !!! #linkinbio #substack #loewe #jwanderson... Brand Trip, World Building, Meaningful Connections, Carrie Bradshaw, My Thoughts, Branding, Wonder, Sun, Marketing

After seeing @refybeauty take community members to Mallorca, every brand under the sun use the word ‘demure,’ and @ssense ask “Can Brands Have Friends?” I couldn’t help but wonder… *in my best Carrie Bradshaw voice*… Have we taken the personification of and world building around brands too far? Are we so seduced by branding that we’ve mistaken logos for lifelines and marketing for meaningful connections? Read the all my thoughts on @substack now !!! #linkinbio #substack #loewe #jwanderson...

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Ragged Edge on Instagram: "Making @firstchoiceholidays the first choice again. Our rebrand of this former travel icon moves beyond its all-inclusive past. A new identity for a more flexible, more personalised experience, and a new generation of travel lovers. 5am start of 5am finish? Dom Perignon or Don Julio? Food snob or food coma? It's time to get picky." Hotel Marketing Design, Green Branding, Photography Graphic Design, New Identity, Food Coma, Travel Icon, Travel Brand, Print Layout, Graphic Design Fun

Ragged Edge on Instagram: "Making @firstchoiceholidays the first choice again. Our rebrand of this former travel icon moves beyond its all-inclusive past. A new identity for a more flexible, more personalised experience, and a new generation of travel lovers. 5am start of 5am finish? Dom Perignon or Don Julio? Food snob or food coma? It's time to get picky."

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