Brand identity design

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the top ten graphic elements for logos and logo designs, all in black with different colors

HOLOGRAPHIK® on Instagram: "Redesigning a New York-based digital company with the goal of giving more life and personality to their brand. For the brand refresh of Friends from the City, the main two elements that inspired each segment of the brand were a friendly feeling and New York City. This might seem obvious, but it’s important to keep the recognizable aspects of a brand, while updating the visuals and design side of the brand. We were inspired by the legendary Massimo Vignelli and…

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pie chart describing brand strategy. The sections are 1.) vision, 2.) value, 3.) voice, 4.) visual identity

Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?

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various logos and business cards are displayed on a table with the same colors as they appear in

Forward Design Studio - Brand Identity for a New Belgian Coffee Shop That Produces Chocolate Flavored Specialty Coffees – The logo has shapes inspired by Belgian architecture, based on the Renaissance, but also has influences with the historical and cultural context of Belgium. – #coffee #packagingdesign #branddesign

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the blue and white logo is shown with other items in it's packaging design

A unique brand identity for a trendy cafe business. This branding project includes the custom logo suite (main logo, secondary logo, brandmark), color palette, brand pattern, custom icons, mascot design, menu design, apron design, social media templates and packaging created for Bubblicious! The bubbly typography is made by hand-drawn and we used minimal and soft colors such as blue and white. Contact www.barbilus.com

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