Brand architecture

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an info sheet with different types of brands and their logos on it's side

If your company advertises various products or services, your brands will most likely fall into one of these brand architectures. Which approach to take depends on your market segmentation and product portfolio. Here is a simple summary for each. 1. Branded House: Single master brand spans all products and services, creating a unified identity. 2. Subbrands: Main brand supports distinct products with unique identities under its umbrella. 3. Endorsed Brands: Independent brands are endorsed…

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black and white photo of an architectural building with the words nexus architecture on it

My name is Armine, I am a senior graphic designer based in Yerevan, Armenia. I have over 7 years of experience in the field, with a particular focus on logo design, branding, and packaging. Throughout my career, I have worked on a variety of projects, ranging from small start-ups to large corporations. I understand the importance of creating a strong brand identity that resonates with a company's target audience and communicates its values and mission. Overall, my goal as a designer is to…

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black and white photo with the word madd in front of an abstract concrete structure

MAAD is a development and construction company, specialising only in architectural designed living spaces. Based in Brisbane, MAAD is dedicated to building iconic homes that are unique, timeless and very liveable. The MAAD logo is custom created and cra...

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the logos for up, san francisco, and los angeles are shown in different colors

Up Global is a non-profit based in Seattle, Washington offering resources and support to entrepreneurs at all levels. The company was formed after a merger between Startup Weekend and Startup America, President Obama’s initiative to accelerate entrepreneu...

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the business card is designed to look like it has been made from wood and metal

Henrique Nathan Design - Ágata Nunes Architecture Branding by Henrique Nathan Design – Ágata Nunes is an architect whose main differential is the use of minimalism in her projects. To mark a new phase in his career, the creation of a visual identity that conveyed the essence of his personality and his love for architecture became fundamental. – #architecturebranding #branddesign #branding #worldbranddesign #typography #logodesign

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the brand architecture info sheet is shown

Good customer relationships are essential for brand growth. So how can you cultivate a strong brand image and ensure positive associations when consumers spot your logo? Writer and researcher Mario Natarelli talks through the essentials to building reliable relationships with customers.

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several stacks of books with the words koon and kon written on each one

Functioning within the highly competitive landscape, Ikon designs and develops efficient, inviting workspaces. To help set themselves apart from their competitors and also signal a time of great growth for the company, Ikon called upon London-based brand consultancy Campbell Hay to imagine an identity for them. When the team began dissecting the brand’s business, one thing became clear very quickly – none of the workplaces Ikon crafts is off-the-shelf, and to provide a customised experience…

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the different types of brand architecture

Kenny Song | Brand Designer on Instagram: "What are the different types of Brand Architecture? There are four main types of brand architecture: * Branded House * Sub Brand * Endorsed Brands * House of Brands The main distinction between each type of brand architecture is the parent or umbrella brand's dominance and emphasis: A branded house closely incorporates the parent brand into every child brand. While, on the other end of the spectrum, House of brands offers the most flexible architect

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Bendito Mockup on Instagram: "Brand identity refresh by @mgiesser for @pandolfini_architects. In Michael Giesser’s words: “The idea here was to create something that reflects Pandolfini’s architecture, which is both expressive and enduring. Striking a balance between being big, bold, exciting and unique with a sense of refinement, consideration and calm”. Marketing & Comms Strategy: @nho.agency Brand DNA & Identity: @mgiesser Website Development: @svmorganwork Signage: @made_visual Typefaces: @

Bendito Mockup on Instagram: "Brand identity refresh by @mgiesser for @pandolfini_architects. In Michael Giesser’s words: “The idea here was to create something that reflects Pandolfini’s architecture, which is both expressive and enduring. Striking a balance between being big, bold, exciting and unique with a sense of refinement, consideration and calm”. Marketing & Comms Strategy: @nho.agency Brand DNA & Identity: @mgiesser Website Development: @svmorganwork Signage: @made_visual…

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