Okay, so you don’t know anything about SEO, and frankly you don’t want to learn.  It’s not your ‘thing.’ But naturally you want your best sites to rank really high in the natural search results. So what should you do? Most marketers will hire someone at $10 or $20 an hour to do it for them. The...

Okay, so you don’t know anything about SEO, and frankly you don’t want to learn. It’s not your ‘thing.’ But naturally you want your best sites to rank really high in the natural search results. So what should you do? Most marketers will hire someone at $10 or $20 an hour to do it for them. The...

A hermit lived high on a mountain top above a township, and every day as the people below him scurried around, doing their daily tasks, the old hermit would watch.  He had everything that he needed on his mountain, there was plenty of food and supplies, he had a small vegetable garden near his cabin, and he kept a few animals to supply his needs, near a rock pool filled with water that flowed down from further up the mountain. His life was quiet and content, after breakfast a

A hermit lived high on a mountain top above a township, and every day as the people below him scurried around, doing their daily tasks, the old hermit would watch. He had everything that he needed on his mountain, there was plenty of food and supplies, he had a small vegetable garden near his cabin, and he kept a few animals to supply his needs, near a rock pool filled with water that flowed down from further up the mountain. His life was quiet and content, after breakfast a

Humans are hard wired for fight or flight. That is, humans are wired to be impulsive and act without thinking.  So how can you capitalize on the brain’s need to take action without thinking? By adding one word to your campaigns right now. After all, people want what they want right now. Tomorrow is too late. Yesterday is over. Now is exactly the right moment to act. So do it now. Add the word and see what happens. I’ll bet your conversions and engagement improves immediat

Humans are hard wired for fight or flight. That is, humans are wired to be impulsive and act without thinking. So how can you capitalize on the brain’s need to take action without thinking? By adding one word to your campaigns right now. After all, people want what they want right now. Tomorrow is too late. Yesterday is over. Now is exactly the right moment to act. So do it now. Add the word and see what happens. I’ll bet your conversions and engagement improves immediat

Humans are hard wired for fight or flight. That is, humans are wired to be impulsive and act without thinking.  So how can you capitalize on the brain’s need to take action without thinking? By adding one word to your campaigns right now. After all, people want what they want right now. Tomorrow is too late. Yesterday is over. Now is exactly the right moment to act. So do it now. Add the word and see what happens. I’ll bet your conversions and engagement improves immediat

Humans are hard wired for fight or flight. That is, humans are wired to be impulsive and act without thinking. So how can you capitalize on the brain’s need to take action without thinking? By adding one word to your campaigns right now. After all, people want what they want right now. Tomorrow is too late. Yesterday is over. Now is exactly the right moment to act. So do it now. Add the word and see what happens. I’ll bet your conversions and engagement improves immediat

Humans are hard wired for fight or flight. That is, humans are wired to be impulsive and act without thinking.  So how can you capitalize on the brain’s need to take action without thinking? By adding one word to your campaigns right now. After all, people want what they want right now. Tomorrow is too late. Yesterday is over. Now is exactly the right moment to act. So do it now. Add the word and see what happens. I’ll bet your conversions and engagement improves immediat

Humans are hard wired for fight or flight. That is, humans are wired to be impulsive and act without thinking. So how can you capitalize on the brain’s need to take action without thinking? By adding one word to your campaigns right now. After all, people want what they want right now. Tomorrow is too late. Yesterday is over. Now is exactly the right moment to act. So do it now. Add the word and see what happens. I’ll bet your conversions and engagement improves immediat

You might think this is getting rather picky, but I’ve found it flat out works.  When advertising anything with a price, lower the left-hand portion of the price and test it against your original price. For example, if you’re currently selling your ebook for $10.00, lower the price to $9.99. Yes, I know it’s only a penny, but look at the left side of those two numbers – 10 versus 9.  People aren’t all that logical. They’re not good at math, either. So while you an

You might think this is getting rather picky, but I’ve found it flat out works. When advertising anything with a price, lower the left-hand portion of the price and test it against your original price. For example, if you’re currently selling your ebook for $10.00, lower the price to $9.99. Yes, I know it’s only a penny, but look at the left side of those two numbers – 10 versus 9. People aren’t all that logical. They’re not good at math, either. So while you an

Why do people love infographics so much? Why do they read them from top to bottom and share them on social media like candy?  Maybe it’s because they’re fun to look at and read. Perhaps it’s because infographics communicate complex ideas and data in an entertaining, imaginative way. Or it could be that infographics are sort of a treasure hunt for the eyes and mind – you never know exactly what you’re going to find, where you’re going to find it or how it will be p

Why do people love infographics so much? Why do they read them from top to bottom and share them on social media like candy? Maybe it’s because they’re fun to look at and read. Perhaps it’s because infographics communicate complex ideas and data in an entertaining, imaginative way. Or it could be that infographics are sort of a treasure hunt for the eyes and mind – you never know exactly what you’re going to find, where you’re going to find it or how it will be p

“What’s All This Bitcoin Fuss, Anyway?”  A boy asks his Bitcoin investing father for $10.00 of Bitcoin Currency. The father asks, “9.79? What do you need $11.64 for?” Yes, the value of Bitcoin can change nearly that fast. So what exactly is Bitcoin, and why is its value going through the roof? Bitcoin was invented by an unknown person or group of people, under the name of Satoshi Nakamoto, and released as open-source software in 2009. Bitcoin is a cryptocurrency and

“What’s All This Bitcoin Fuss, Anyway?” A boy asks his Bitcoin investing father for $10.00 of Bitcoin Currency. The father asks, “9.79? What do you need $11.64 for?” Yes, the value of Bitcoin can change nearly that fast. So what exactly is Bitcoin, and why is its value going through the roof? Bitcoin was invented by an unknown person or group of people, under the name of Satoshi Nakamoto, and released as open-source software in 2009. Bitcoin is a cryptocurrency and

“What’s All This Bitcoin Fuss, Anyway?”  A boy asks his Bitcoin investing father for $10.00 of Bitcoin Currency. The father asks, “9.79? What do you need $11.64 for?” Yes, the value of Bitcoin can change nearly that fast. So what exactly is Bitcoin, and why is its value going through the roof? Bitcoin was invented by an unknown person or group of people, under the name of Satoshi Nakamoto, and released as open-source software in 2009. Bitcoin is a cryptocurrency and

“What’s All This Bitcoin Fuss, Anyway?” A boy asks his Bitcoin investing father for $10.00 of Bitcoin Currency. The father asks, “9.79? What do you need $11.64 for?” Yes, the value of Bitcoin can change nearly that fast. So what exactly is Bitcoin, and why is its value going through the roof? Bitcoin was invented by an unknown person or group of people, under the name of Satoshi Nakamoto, and released as open-source software in 2009. Bitcoin is a cryptocurrency and

Well now, that’s a sobering thought, isn’t it?  And it’s not just Netflix. You are in competition with Reddit, YouTube, Amazon, social media, video games and every website out there for your prospect’s attention. Scary, right? But before you give up and curl yourself into a self-defeated ball, consider this: You have a message that no one else on the planet can deliver. It’s your own unique perspective on the world and on your niche. No one has your exact experience

Well now, that’s a sobering thought, isn’t it? And it’s not just Netflix. You are in competition with Reddit, YouTube, Amazon, social media, video games and every website out there for your prospect’s attention. Scary, right? But before you give up and curl yourself into a self-defeated ball, consider this: You have a message that no one else on the planet can deliver. It’s your own unique perspective on the world and on your niche. No one has your exact experience

You already know all about scarcity. The scarcer something is, the more people want it.  That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it. For decades savvy store owners have used this trick. By limiting the number of items a person can purchase, they increase the number of items sold. But I wonder – are we using this to maximum advantage online? Yes, we sometimes limit the number of copies sol

You already know all about scarcity. The scarcer something is, the more people want it. That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it. For decades savvy store owners have used this trick. By limiting the number of items a person can purchase, they increase the number of items sold. But I wonder – are we using this to maximum advantage online? Yes, we sometimes limit the number of copies sol

I hesitate to share this with you for two reasons: One, it’s super sneaky and ultra-powerful. Two, I’m wondering if everyone starts to do this, will it dilute the effect it has on prospects?  Heck with it, I’m going to share it with you anyway. Next time you are designing an ad, website, book cover, etc., try this: Use the color red to call attention, but combine that red with blue. The blue has a calming effect. The red is shouting, “Hey, over here, this is important

I hesitate to share this with you for two reasons: One, it’s super sneaky and ultra-powerful. Two, I’m wondering if everyone starts to do this, will it dilute the effect it has on prospects? Heck with it, I’m going to share it with you anyway. Next time you are designing an ad, website, book cover, etc., try this: Use the color red to call attention, but combine that red with blue. The blue has a calming effect. The red is shouting, “Hey, over here, this is important

I hesitate to share this with you for two reasons: One, it’s super sneaky and ultra-powerful. Two, I’m wondering if everyone starts to do this, will it dilute the effect it has on prospects?  Heck with it, I’m going to share it with you anyway. Next time you are designing an ad, website, book cover, etc., try this: Use the color red to call attention, but combine that red with blue. The blue has a calming effect. The red is shouting, “Hey, over here, this is important

I hesitate to share this with you for two reasons: One, it’s super sneaky and ultra-powerful. Two, I’m wondering if everyone starts to do this, will it dilute the effect it has on prospects? Heck with it, I’m going to share it with you anyway. Next time you are designing an ad, website, book cover, etc., try this: Use the color red to call attention, but combine that red with blue. The blue has a calming effect. The red is shouting, “Hey, over here, this is important

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