This design reminds me of a magazine, which it what it is for. I like that they manage to maintain the magazine look without shoving a bunch of colors and text into your face. Though I do think that they could have avoided designing in the gutter.
Designing across the fold, specifically no. 3 is cool. But, it might be difficult for tablet format. --- Frankie - I love this layout, its a great, detailed black and white set up without loosing the texture of the content!