Paul Rand's silouette is sooo creative! Take a close look and the texts to see what you can think of
Paul Rand (1914-1996), IBM, lithograph in colours,1982.
IBM Smarter Planet | The collaboration between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used billboards, advertisements, posters and more both nationally and internationally.
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IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."