Pinterest
Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

New Logo and Identity for IBM Watson done In-house (with others)

New Logo and Identity for IBM Watson done In-house (with others)

IBM / Designing a Smarter Planet

IBM / Designing a Smarter Planet

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

Paul Rand's silouette is sooo creative!  Take a close look and the texts to see what you can think of

Paul Rand's silouette is sooo creative! Take a close look and the texts to see what you can think of

The tools of collaboration vs the tools of distraction-Thomas Courdec and Clement Vauched. Simplicity vs Complexity, continuity vs discontinuity, sharing vs individuality .. EyeMagazine 81

The tools of collaboration vs the tools of distraction-Thomas Courdec and Clement Vauched. Simplicity vs Complexity, continuity vs discontinuity, sharing vs individuality .. EyeMagazine 81

Companywide poster to promote IBM’s annual U.S. Savings Bond initiative for employees, lovely design by Jon Caine.

Companywide poster to promote IBM’s annual U.S. Savings Bond initiative for employees, lovely design by Jon Caine.

Image result for ibm illustrators

Image result for ibm illustrators

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

Paul Rand - evolution of the IBM logo

Paul Rand - evolution of the IBM logo

42403.wss 1,518×5,394 pixels

42403.wss 1,518×5,394 pixels

New Logo and Identity for IBM Watson done In-house (with others)

New Logo and Identity for IBM Watson done In-house (with others)

IBM Smarter Planet   |  The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

Nothing says poster like: The IBM 1620 for Engineering and Science.”

Nothing says poster like: The IBM 1620 for Engineering and Science.”

I made this one after look at some lovely Paul Rand packaging.

I made this one after look at some lovely Paul Rand packaging.