Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM,  UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

Paul-Rand-eye-bee-m-affiche-IBM-1981

Paul-Rand-eye-bee-m-affiche-IBM-1981

IBM Guerilla marketing

IBM Guerilla marketing

Companywide poster to promote IBM’s annual U.S. Savings Bond initiative for employees, lovely design by Jon Caine.

Companywide poster to promote IBM’s annual U.S. Savings Bond initiative for employees, lovely design by Jon Caine.

IBM Smarter Planet by Office, via Behance

IBM Smarter Planet by Office, via Behance

IBM Education 1971 ©IBM

IBM Education 1971 ©IBM

The Cognitivie Puzzles Ogilvy campaign for IBM Software

The Cognitivie Puzzles Ogilvy campaign for IBM Software

IBM - Smarter Planet - The tools of collaboration vs the tools of distraction.

IBM - Smarter Planet - The tools of collaboration vs the tools of distraction.

IBM - Visit Office

IBM - Visit Office

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