Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

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IBM Smarter Planet   |  The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

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The tools of collaboration vs the tools of distraction-Thomas Courdec and Clement Vauched. Simplicity vs Complexity, continuity vs discontinuity, sharing vs individuality .. EyeMagazine 81

The tools of collaboration vs the tools of distraction-Thomas Courdec and Clement Vauched. Simplicity vs Complexity, continuity vs discontinuity, sharing vs individuality .. EyeMagazine 81

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NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

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Paul Rand's silouette is sooo creative!  Take a close look and the texts to see what you can think of

Paul Rand's silouette is sooo creative! Take a close look and the texts to see what you can think of

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Exam Name  IBM Maximo V6 EAM Implementation  Exam Code- 000-906 http://www.troytec.com/000-906-exams.html

Exam Name IBM Maximo V6 EAM Implementation Exam Code- 000-906 http://www.troytec.com/000-906-exams.html

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Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in 08/09.

Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in 08/09.

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smarter planet

smarter planet

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The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

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ibm-smarter-planet-posters.jpg

ibm-smarter-planet-posters.jpg

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