Paul Rand's silouette is sooo creative!  Take a close look and the texts to see what you can think of

Paul Rand's silouette is sooo creative! Take a close look and the texts to see what you can think of

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

IBM Smarter Planet   |  The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT  Carl De Torres.

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT Carl De Torres.

This is gorgeous! Loving the colors for this first set of Data Visualization Guidelines from IBM.

This is gorgeous! Loving the colors for this first set of Data Visualization Guidelines from IBM.

Classic IBM advertising | Good Design is Good Business

Classic IBM advertising | Good Design is Good Business

Paul Rand - evolution of the IBM logo

Paul Rand - evolution of the IBM logo

IBM 8-inch Floppy Diskette, 1971. ||| SQLPHP.COM Denmark - special SEO Technologie Strategy Programming Development - 20+ years business software development - PHP MySQL Database Experts - www.sqlphp.com

IBM 8-inch Floppy Diskette, 1971. ||| SQLPHP.COM Denmark - special SEO Technologie Strategy Programming Development - 20+ years business software development - PHP MySQL Database Experts - www.sqlphp.com

IBM Smarter Cities campaign. Ogilvy  Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."

IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."

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