We conducted a survey of 1,000 people, asking them what has deterred them from booking? What would persuade them to book? What are their general perceptions of cruises? Amazingly, 90% of people had been put off cruising because they thought they were too expensive. However, if you're well versed in cruise holidays like us, you will know that they are in fact great value for money, and can start from as little as £100!