Paula Scher, Public Theater

Paula Scher, Public Theater

by Paula Scher – 1996 Scher is credited with the new identity creation of The Public Theater. Her promotional graphic system for the program became highly influential in theatrical promotion. The technique she employed to attract a more diverse crowd’s attention involved the juxtaposition of street typography and graffiti

by Paula Scher – 1996 Scher is credited with the new identity creation of The Public Theater. Her promotional graphic system for the program became highly influential in theatrical promotion. The technique she employed to attract a more diverse crowd’s attention involved the juxtaposition of street typography and graffiti

Paula Scher Book on The Art Institutes Portfolios

Paula Scher Book on The Art Institutes Portfolios

TDC poster

TDC poster

The best way to accomplish serious design ... is to be totally and completely unqualified for the job. [Paula Scher]

The best way to accomplish serious design ... is to be totally and completely unqualified for the job. [Paula Scher]

Contrast:  Unorthodox spacing,  Mixing Font Weights  Black and Bright colours (blue/yellow) The use of contrast reflects the emphasis on the idea of 'Public', conveying messages of accessibility and inclusivity.

Contrast: Unorthodox spacing, Mixing Font Weights Black and Bright colours (blue/yellow) The use of contrast reflects the emphasis on the idea of 'Public', conveying messages of accessibility and inclusivity.

paula scher poster

paula scher poster

by Paula Scher – 1994

by Paula Scher – 1994

"Bring in 'da Noise, Bring in 'da Funk" poster by Paula Scher

"Bring in 'da Noise, Bring in 'da Funk" poster by Paula Scher

paula scher design - Google Search

paula scher design - Google Search

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