Paula Scher, Public Theater

Paula Scher, Public Theater

by Paula Scher – 1996 Scher is credited with the new identity creation of The Public Theater. Her promotional graphic system for the program became highly influential in theatrical promotion. The technique she employed to attract a more diverse crowd’s attention involved the juxtaposition of street typography and graffiti

by Paula Scher – 1996 Scher is credited with the new identity creation of The Public Theater. Her promotional graphic system for the program became highly influential in theatrical promotion. The technique she employed to attract a more diverse crowd’s attention involved the juxtaposition of street typography and graffiti

1 (Number Series) by Scher, Paula | International Poster Gallery

1 (Number Series) by Scher, Paula

1 (Number Series) by Scher, Paula | International Poster Gallery

Paula Scher Book on The Art Institutes Portfolios

Paula Scher Book on The Art Institutes Portfolios

Paula Scher. Bring in 'Da Noise Bring in 'Da Funk. 1995. Lithograph. 45 x 30 1/8" (114.3 x 76.5 cm). Gift of the designer. 1541.2000. © 2016 Paula Scher. Architecture and Design

Paula Scher. Bring in 'Da Noise Bring in 'Da Funk. 1995. Lithograph. 45 x 30 1/8" (114.3 x 76.5 cm). Gift of the designer. 1541.2000. © 2016 Paula Scher. Architecture and Design

The best way to accomplish serious design ... is to be totally and completely unqualified for the job. [Paula Scher]

The best way to accomplish serious design ... is to be totally and completely unqualified for the job. [Paula Scher]

TDC poster

TDC poster

Contrast:  Unorthodox spacing,  Mixing Font Weights  Black and Bright colours (blue/yellow) The use of contrast reflects the emphasis on the idea of 'Public', conveying messages of accessibility and inclusivity.

Contrast: Unorthodox spacing, Mixing Font Weights Black and Bright colours (blue/yellow) The use of contrast reflects the emphasis on the idea of 'Public', conveying messages of accessibility and inclusivity.

paula scher poster

paula scher poster

paula scher design - Google Search

paula scher design - Google Search

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