Observation 1: Cognitive Development. I believe this is the very first prank that Jim did to Dwight. You can clearly see the boyish comedy that Jim values and how he thinks of Dwight as a coworker, not a friend. Regardless, Jim thinks this type of behavior is acceptable. The laughter and applause from his surrounding coworkers give Jim the encouragement to continue these pranks.He continued to receive praise, and did so until his first prank made him rethink his decisions.