For me this poster has an old style feel to it. I love how the design with the word 'Boston' in this poster is creating movement its captivating, the density and heaviness of the word creates a great contrast. Very creative for an airline.
The two fish seem to glide right through the type as if a stream was moving through. Successful infusion of image and text. I like the movement the shape of the fish creates although the text is a bit hard to read