The third one was design by Matthew Dunn for the 75 anniversary of Avery Dennison Corporation. I chose this design, because is so unique. I like how the 7 has that folded effect. I also like of the 5 is form by the negative space.
The Goggle annual report use of a grid layout in order to read it clearly and easily. The image also have good relationship with the layout. The monochrome background and pictures that grasp people's attention.