Zhiguli

Zhiguli is a significant epoch and a big part of life for those who grew up in the USSR. It was born in the period when Soviet Union started opening up and people felt free and joyful. So Zhiguli it is all about youth, fun, love and best memories and no wonder that since its relaunch in 2009 it has become the leading beer brand in Moscow.
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The bottle shape has a more outstanding unique character, the logo is more dynamic and strong, and the accents in the overall label design are reset in accordance with the brand positioning and latest trends.

The bottle shape has a more outstanding unique character, the logo is more dynamic and strong, and the accents in the overall label design are reset in accordance with the brand positioning and latest trends.

The presentation of the brand was modernized by highlighting the unique brand key elements both for bottle and label design.

The presentation of the brand was modernized by highlighting the unique brand key elements both for bottle and label design.

Original design of the can - Zhiguli Nashestvie - limited edition, special for the Russian music festival

Original design of the can - Zhiguli Nashestvie - limited edition, special for the Russian music festival

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