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Alphabetical’s brand for the Blavatnik Art, Film and Photography Galleries is packed with meaning
IWM reached out to the neighbouring London-based branding agency Alphabetical – but the identity had to do more than just announce this new venture by the museum. “They wanted a brand that would challenge the perceptions of the museum branding as a whole – evolving it in practice – to reach newer, wider, younger audiences,” says the agency’s Creative Partner Tom Taylor. #branding #identity
