1980s Gorbachev- (continued) "Glasnost: open discussion of political and social issues" made the middle class even more aware of their Western counterparts. They felt that they deserved fashionable clothing as a status symbol, but still could not easily obtain it
Soviet fashion magazine 1955 from Central universal shop, Moscow.
Eugenia Sokolova posing in constructivist clothes designed by Varvara Stepanova (Rodchenko's wife), 1923
Khrushchev Era 50s-60s:The state’s new approach towards fashion - carefully calculated.The promotion of exorbitant fashion that occurred in the Stalin era, and the contrast to actual availability, had led to public resentment.The state-owned clothing industry was still unable to produce mass amounts of fashionable clothing.By early1960s, the middle class’s standards of appearance had risen such that Moscow street fashion was nearly like that in a Western city. (by sewing their own clothes)
1980s Gorbachev- "Perestroika": Zhurnal Mod began a new run as the first "proper" fashion magazine in the Soviet Union. In content, it was virtually indistinguishable from a Western fashion magazine. Despite advocates for fashion at the highest level of bureaucracy, real changes in production failed to take place. The Ministry of Light Industries set quotas for the creation of new products, but textile factories recycled older patterns and products instead.
Design and modeling - Soviet sewing patterns 1967 - Made in USSR. Rare edition.Fashion history
The diagrams show the measurements for making an actual pattern!