Soviet Fashions - Vintage

Varvara Stepanova clothes designs from 1920's-30's.  In the early 1920s, Party-sanctioned magazines like Rabotnitsa ("The Working Woman") and Krest’yanka ("The Peasant Woman") Covers displayed women in plain work clothes, yet the magazines often contained advertisements for private companies selling stylish attire.] By 1927, however, the magazines’ message was consistent: women should be judged on their capability for work, not their appearance.

Varvara Stepanova clothes designs from 1920's-30's. In the early 1920s, Party-sanctioned magazines like Rabotnitsa ("The Working Woman") and Krest’yanka ("The Peasant Woman") Covers displayed women in plain work clothes, yet the magazines often contained advertisements for private companies selling stylish attire.] By 1927, however, the magazines’ message was consistent: women should be judged on their capability for work, not their appearance.

Constructivism in Russia in the 1920s

Constructivism in Russia in the 1920s

Constructivism in Russia in the 1920s

Constructivism in Russia in the 1920s

Late 1930's USSR: Soviet fashion magazine for the summer of 1936. This new interest in fashion was connected to Joseph Stalin’s assertion that "life has become better and more cheerful".[13] Persistent images of plain women and quaint peasants were thought to propagate the capitalist view that socialism engenders poverty.[9] Fashionable and beautiful clothes were a signal of culture and quality of life equal (or superior) to that under capitalism.

Late 1930's USSR: Soviet fashion magazine for the summer of 1936. This new interest in fashion was connected to Joseph Stalin’s assertion that "life has become better and more cheerful".[13] Persistent images of plain women and quaint peasants were thought to propagate the capitalist view that socialism engenders poverty.[9] Fashionable and beautiful clothes were a signal of culture and quality of life equal (or superior) to that under capitalism.

1939. Soviet Union. "Fashions of the Season" magazine cover.  In reality, the touted fashions were beyond most citizens’ means. Soviet industry was unable to produce fashionable clothing in significant quantity, and what did exist was not available for general sale.

1939. Soviet Union. "Fashions of the Season" magazine cover. In reality, the touted fashions were beyond most citizens’ means. Soviet industry was unable to produce fashionable clothing in significant quantity, and what did exist was not available for general sale.

Soviet fashion magazine 1955 from Central universal shop, Moscow. Vintage Men's, women's and children's models of clothes.   https://www.etsy.com/listing/262394906/soviet-fashion-magazine-1955-from?ga_order=most_relevant

Soviet fashion magazine 1955 from Central universal shop, Moscow. Vintage Men's, women's and children's models of clothes. Free ship with

Soviet fashion magazine 1955 from Central universal shop, Moscow. Vintage Men's, women's and children's models of clothes. https://www.etsy.com/listing/262394906/soviet-fashion-magazine-1955-from?ga_order=most_relevant

Funny Wendy's Commercial 1980's Russian Fashion Show

Funny Wendy's Commercial 1980's Russian Fashion Show

1980s Gorbachev- (continued)  "Glasnost: open discussion of political and social issues" made the middle class even more aware of their Western counterparts. They felt that they deserved fashionable clothing as a status symbol, but still could not easily obtain it

1980s Gorbachev- (continued) "Glasnost: open discussion of political and social issues" made the middle class even more aware of their Western counterparts. They felt that they deserved fashionable clothing as a status symbol, but still could not easily obtain it

1957 Russia Soviet Fashion House CHILDREN's  Wear

1957 Russia Soviet Fashion House CHILDREN's Wear

Soviet fashion magazine 1955 from Central universal shop, Moscow. Vintage Men's, women's and children's models of clothes.   https://www.etsy.com/listing/262394906/soviet-fashion-magazine-1955-from?ga_order=most_relevant

Soviet fashion magazine 1955 from Central universal shop, Moscow. Vintage Men's, women's and children's models of clothes. Free ship with

Soviet fashion magazine 1955 from Central universal shop, Moscow. Vintage Men's, women's and children's models of clothes. https://www.etsy.com/listing/262394906/soviet-fashion-magazine-1955-from?ga_order=most_relevant

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