Soviet fashion magazine 1955 from Central universal shop, Moscow. Vintage Men's, women's and children's models of clothes.   https://www.etsy.com/listing/262394906/soviet-fashion-magazine-1955-from?ga_order=most_relevant

Soviet fashion magazine 1955 from Central universal shop, Moscow. Vintage Men's, women's and children's models of clothes. Free ship with

Soviet fashion magazine 1955 from Central universal shop, Moscow. Vintage Men's, women's and children's models of clothes. https://www.etsy.com/listing/262394906/soviet-fashion-magazine-1955-from?ga_order=most_relevant

Soviet fashion magazine 1955 from Central universal shop, Moscow. Vintage Men's, women's and children's models of clothes.   https://www.etsy.com/listing/262394906/soviet-fashion-magazine-1955-from?ga_order=most_relevant

Soviet fashion magazine 1955 from Central universal shop, Moscow. Vintage Men's, women's and children's models of clothes. Free ship with

Soviet fashion magazine 1955 from Central universal shop, Moscow. Vintage Men's, women's and children's models of clothes. https://www.etsy.com/listing/262394906/soviet-fashion-magazine-1955-from?ga_order=most_relevant

Funny Wendy's Commercial 1980's Russian Fashion Show

Funny Wendy's Commercial 1980's Russian Fashion Show

Soviet Fashion in the 1920's - 30's - Women's clothes should be to work in, and women's worth was judged not by fashion or beauty but her work.

Soviet Fashion in the 1920's - 30's - Women's clothes should be to work in, and women's worth was judged not by fashion or beauty but her work.

Varvara Stepanova clothes designs from 1920's-30's.  In the early 1920s, Party-sanctioned magazines like Rabotnitsa ("The Working Woman") and Krest’yanka ("The Peasant Woman") Covers displayed women in plain work clothes, yet the magazines often contained advertisements for private companies selling stylish attire.] By 1927, however, the magazines’ message was consistent: women should be judged on their capability for work, not their appearance.

Varvara Stepanova clothes designs from 1920's-30's. In the early 1920s, Party-sanctioned magazines like Rabotnitsa ("The Working Woman") and Krest’yanka ("The Peasant Woman") Covers displayed women in plain work clothes, yet the magazines often contained advertisements for private companies selling stylish attire.] By 1927, however, the magazines’ message was consistent: women should be judged on their capability for work, not their appearance.

Late 1930's USSR: Soviet fashion magazine for the summer of 1936. This new interest in fashion was connected to Joseph Stalin’s assertion that "life has become better and more cheerful".[13] Persistent images of plain women and quaint peasants were thought to propagate the capitalist view that socialism engenders poverty.[9] Fashionable and beautiful clothes were a signal of culture and quality of life equal (or superior) to that under capitalism.

Late 1930's USSR: Soviet fashion magazine for the summer of 1936. This new interest in fashion was connected to Joseph Stalin’s assertion that "life has become better and more cheerful".[13] Persistent images of plain women and quaint peasants were thought to propagate the capitalist view that socialism engenders poverty.[9] Fashionable and beautiful clothes were a signal of culture and quality of life equal (or superior) to that under capitalism.

Khrushchev Era 50s-60s:The state’s new approach towards fashion - carefully calculated.The promotion of exorbitant fashion that occurred in the Stalin era, and the contrast to actual availability, had led to public resentment.The state-owned clothing industry was still unable to produce mass amounts of fashionable clothing.By early1960s, the middle class’s standards of appearance had risen such that Moscow street fashion was nearly like that in a Western city.  (by sewing their own clothes)

Khrushchev Era 50s-60s:The state’s new approach towards fashion - carefully calculated.The promotion of exorbitant fashion that occurred in the Stalin era, and the contrast to actual availability, had led to public resentment.The state-owned clothing industry was still unable to produce mass amounts of fashionable clothing.By early1960s, the middle class’s standards of appearance had risen such that Moscow street fashion was nearly like that in a Western city. (by sewing their own clothes)

70s-80s (Brezhnev): Soviet fashion institutions, like the centralized fashion bureau ODMO (All-Union House of Prototypes), were embracing increasingly novel Western trends. The middle class increasingly idealized Western fashion, as it was visible but not easily obtainable.

70s-80s (Brezhnev): Soviet fashion institutions, like the centralized fashion bureau ODMO (All-Union House of Prototypes), were embracing increasingly novel Western trends. The middle class increasingly idealized Western fashion, as it was visible but not easily obtainable.

1980s Gorbachev- "Perestroika":  Zhurnal Mod began a new run as the first "proper" fashion magazine in the Soviet Union. In content, it was virtually indistinguishable from a Western fashion magazine.  Despite advocates for fashion at the highest level of bureaucracy, real changes in production failed to take place. The Ministry of Light Industries set quotas for the creation of new products, but textile factories recycled older patterns and products instead.

Magazine Fashion MODA 88 Kiev Ukraina USSR 1988 Soviet era

1980s Gorbachev- "Perestroika": Zhurnal Mod began a new run as the first "proper" fashion magazine in the Soviet Union. In content, it was virtually indistinguishable from a Western fashion magazine. Despite advocates for fashion at the highest level of bureaucracy, real changes in production failed to take place. The Ministry of Light Industries set quotas for the creation of new products, but textile factories recycled older patterns and products instead.

1980s Gorbachev- (continued)  "Glasnost: open discussion of political and social issues" made the middle class even more aware of their Western counterparts. They felt that they deserved fashionable clothing as a status symbol, but still could not easily obtain it

Magazine Fashion MODA 88 Kiev Ukraina USSR 1988 Soviet era

1980s Gorbachev- (continued) "Glasnost: open discussion of political and social issues" made the middle class even more aware of their Western counterparts. They felt that they deserved fashionable clothing as a status symbol, but still could not easily obtain it

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