Business Tips & Advice

Helpful business tips and advice for creative entrepreneurs.

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Candice Coppola

two women with the words, andra sha wants you to stop making these website copy matches

Wedding Photographer Business

Wedding Planner Business

Struggle Bus

Wedding Planning Business

Photographer Business

Is Your Website Copy Catfishing Clients? Andrea Shah Shares The BIGGEST Mistakes You’re Making With Website Copy

Every wedding pro I know is on the struggle bus this season with sales… And sure, most of what we're experiencing is part of the 'wedding gap' (and an election year), but could your website copy also be the problem? Worse, is your copy catfishing people?! Copywriter to wedding pros Andrea Shah joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it. In this episode of The Power in Purpose podcast, Andrea shares the f

a person typing on a laptop with the words, improve your online presence and create a better client experience

Website Tips

Showit Website

Business Checks

Improving Your Online Presence As A Wedding Planner

What role does your website play in your overall client experience, and what does it tell a couple about what life will be like for them once they start working with you? Showit Website and Brand Designer, Alex Collier joins me to discuss how you can create a better user experience, and what areas of your website actually matter.

Become A Wedding Planner

Spend Wisely

Social Media Advice

Financial Help

How To Spend Wisely As A New Wedding Planner

What's the cost to become a wedding planner? I'm breaking down how much it costs to become a wedding planner into different categories, so you know exactly how much to budget for as you start your wedding business.

an orange and white sign that says must have skills if you want to make it as a wedding planner

Events Business

Wedding Pro

Must-Have Skills You Need If You Want To Make It As A Wedding Planner

To become a successful wedding planner, there are some must-have skills that will lead to your success. I'm sharing 5 traits that I've seen in the wedding planners I've coached over the years that lead to their success - so that you can focus on these skills and make them strengths!

a laptop computer sitting on top of a white desk next to a cup of coffee

Mindset Tips

Wedding Planning Services

Sales Tips

Service Learning

Navigating The Stages Of Selling As A Wedding Planner

If you're looking to book more couples as a wedding planner, it's imperative that you get comfortable with sales. I have a feeling you’ve figured that out already. In this article, I'm going to walk you through an overview of the seven stages of the sales cycle and how to sell your wedding planning services.

the cover of turn passion into a portable side hustle

Wedding Professional

How To Turn Your Passion Into A Profitable Wedding Planner Side Hustle

From finding affordable training to sourcing budget-friendly resources, I'll guide you through the process of becoming a wedding planner, even on a tight budget. I'll share the tips and tricks that helped me start my own wedding planning business without emptying my savings account.

the text reads, podcasts to soak up every bit of wedding planner knowledge

Wedding Budget Template

Marketing Podcasts

Build Your Business

Running A Business

Podcasts To Soak Up Every Bit Of Wedding Planner Knowledge

Whether you're on your way to meet a client, sourcing decor for an upcoming event, or simply need a dose of inspiration while you sip your morning coffee and tackle the endless admin tasks that come with running a business, these podcasts are here to make you think about business differently and motivate you to build your business with purpose. Ready to find your new favorite?

the front page of an article about vetting the right vendors, with text on it

Wedding Vendor List

Lasting Relationships

Networking Tips

Vendor List

Vetting The Right Vendors

As a wedding planner, creating a preferred wedding vendor list is one of the most important tasks you'll undertake. To help out, I'm covering everything from researching and vetting vendors to building long-lasting relationships. Whether you're a seasoned wedding planner looking to refresh your vendor list or a newbie just starting out, my goal here is to share tips and insights that will help you streamline the vendor selection process and ensure that each wedding you plan is nothing short of spectacular. #weddingvendorlist #weddingplanner #weddingplanning #weddingprotips #preferredvendor

a woman sitting at a table with a laptop and pen in her hand, writing on paper

Stay On Track

5 Methods To Ensure Successful Events As A Wedding Planner

Scope creep can lead to stress, missed deadlines, and unhappy clients. As a former wedding planner, I know firsthand how much you don’t want that! In this article on the Candice Coppola blog, I’m going to share five of the most effective strategies for managing scope creep as a wedding planner. From setting clear expectations to having a solid planning process in place, these techniques will help you stay on track and exceed your clients' expectations. #weddingplanning #weddingpro #weddingbiz #weddingclients #weddingplanningtips

a woman sitting on top of a white couch in front of a green background with the words how to raise your revenue per wedding

The Calendar

How To Raise Your Revenue Per Wedding And NOT Add More Weddings To The Calendar

I’m sharing 3 ways you can make more money PER wedding (without raising your prices or lowering your expenses). I’m talking about more cash in the bank here! If that’s what you need right now, this is a must read!

the words how to have a great wedding season without burning out

Avoid Burnout

How To Have A Successful Wedding Season Without Burning Out

Listen, getting burnt out is no joke. Whether it's blocking out a weekend or two or taking a month-long hiatus where you don’t book any weddings, taking time to recharge your batteries will allow you to come back to work refreshed and ready to tackle the next challenge. Here are a few tips to avoid burnout this wedding season as a wedding planner.

Employee Management

Signs Your Wedding Planner Business Is Ready For Some Extra Pair Of Hands

I’ve been where you are so I know that the idea of growing a team of associate wedding planners can feel overwhelming, especially when you started your business single-handedly. If you're ready to grow your team with associate planners, then this article is for you. #associateplanner #buildingateam #weddingplanning #weddingplanner #weddingbusiness

a desktop computer sitting on top of a white desk next to a cup of coffee

Wedding Plan

Wedding Designer

Proposals That Gain Your Couple's Trust (And Credit Card)

A couple of months ago, I put together a step-by-step playbook for becoming a wedding designer and a wedding planner design process. It was an absolute favorite for both new and experienced wedding planners alike. I thought I would share just a few things to include in your wedding design proposals in case becoming a wedding designer is something that you want too!

a woman sitting at a desk with the title how to craft meaningful biz offerings get ready to take some notes

Wedding Planner Packages

Content Marketing Tools

Social Media Marketing Content

How To Craft

How To Craft Meaningful Business Offerings

Here is your ultimate guide to creating packages for your wedding planner business and positioning yourself and your wedding business for success.

Entrepreneur Ideas

Adding Day Of Coordination To Your List Of Planning Services

As a wedding planner, should you offer day of coordination or month of coordination to your list of wedding planning services? Its a question that gets asked often–and I have big opinions on it. Inside this article, we're going to talk about whether day of coordination is the right service to offer in your wedding planning business. Ready to discuss the pro's and con's?