FORMA︱ Logotype for Russian Student Industrial Design Contest, which was held during Innoprom exhibition in Yekaterinburg as part of Global Industrial Design Forum (GID)︱the project was done by 12 points in
This is using the Gestalt principle where we are using positive and negative space. The negative space of the coffee cup is actually a person talking and the top of the coffee cup comes out to be a thought bubble.
This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
Word/Line Aesthetics in Type - the implied movement in this logo is incredible, and gets its point across in more than one way. "Great Logo - we love the simplicity yet descriptive logo of the business and market focus.