Alina Rybnikova

Alina Rybnikova

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Alina Rybnikova
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prisma de kapferer español - Buscar con Google

Aaker defines brand identity as: ".a unique set of brand associations that the brand strategist aspires to create or maintain.

Red Bull BRand Prism - BRand IDentity

Your company’s brand identity and image can help you grow as a brand, as people start associating your business with specific images you have created.

"if BRAND-X was a person, who would you compare him with"?     Physique - the main features of the product     Personality - the human character and attitude     Relationship - includes beliefs and associations about the brand     Culture - the integral representation of the brand and the organization     Reflection - how the brand is reflected in the customer mind     Self-image - the relation of the customer and the brand (can use or buy the product)

"if BRAND-X was a person, who would you compare him with"? Physique - the main features of the product Personality - the human character and attitude Relationship - includes beliefs and associations about the brand Culture - the integral representation of the brand and the organization Reflection - how the brand is reflected in the customer mind Self-image - the relation of the customer and the brand (can use or buy the product)