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For too long emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Companies need to catch up with this new thinking. Facial coding is the single best viable means of measuring and managing the emotional response of customers and employees.

For too long emotions have been ignored in favour of rationality and efficiency…

The term black swan comes from the Western cultural assumption that 'All swans are white'. In that context, a black swan was a metaphor for something that could not exist. The discovery of black swans in Australia metamorphosed the term to connote that the perceived impossibility actually came to pass. In this book, Nassim Nicholas Taleb regards many scientific discoveries as black swans—"undirected" and unpredicted.

Free Read E-Books The Black Swan: The Impact of the Highly Improbable (Incerto)

Looking for the next Behavioural Science must-read? In his compelling new book, It Makes (No) Sense (with an intro by the Chief Juicer!), Decision Designer & Behaviour Builder Nicolae Naumof presents a "4D model" of human decision-making to create interventions that lead to consistent behavioural change.

Looking for the next Behavioural Science must-read? In his compelling new book, It Makes (No) Sense (with an intro by the Chief Juicer!), Decision Designer & Behaviour Builder Nicolae Naumof presents a "4D model" of human decision-making to create interventions that lead to consistent behavioural change.

This is a discussion of how we can apply the new science of choice architecture to nudge people towards decisions that will improve their lives by making them healthier, wealthier, and freer. Every day we make decisions but unfortunately, we often choose poorly. We can understand how people think and design choice environments that make it easier for people to choose what is best for themselves – a nudge in the right direction without restricting freedom of choice.

Book: Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R.

In The Power of Habit, author Charles Duhigg provides a model for how habits are formed and maintained, with profound implications for turning human understanding into business advantage. We think you'll find it...addictive!

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg. Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.

Most of us think of ourselves as honest, but we all cheat. From Washington to Wall Street, unethical behaviour is everywhere. Dan Ariely turns his innovative research to the question of dishonesty.  We assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not.

The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves

Paul Feldwick digs into the historical roots of modern advertising theory - notably the ongoing battle between Salesmanship and Seduction - and encourages readers to reassess their closely held beliefs.

Paul Feldwick - The Anatomy of Humbug: How to Think Differently about Advertising jetzt kaufen.