Anna Kebets
Другие идеи пользователя Anna
A bestselling communications book that helps ensure what you say is understood, remembered and, most importantly, acted upon. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Made to Stick is a book that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

A bestselling communications book that helps ensure what you say is understood, remembered and, most importantly, acted upon. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Made to Stick is a book that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

For too long emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Companies need to catch up with this new thinking. Facial coding is the single best viable means of measuring and managing the emotional response of customers and employees.

For too long emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Companies need to catch up with this new thinking. Facial coding is the single best viable means of measuring and managing the emotional response of customers and employees.

The term black swan comes from the Western cultural assumption that 'All swans are white'. In that context, a black swan was a metaphor for something that could not exist. The discovery of black swans in Australia metamorphosed the term to connote that the perceived impossibility actually came to pass. In this book, Nassim Nicholas Taleb regards many scientific discoveries as black swans—"undirected" and unpredicted.

The term black swan comes from the Western cultural assumption that 'All swans are white'. In that context, a black swan was a metaphor for something that could not exist. The discovery of black swans in Australia metamorphosed the term to connote that the perceived impossibility actually came to pass. In this book, Nassim Nicholas Taleb regards many scientific discoveries as black swans—"undirected" and unpredicted.

Looking for the next Behavioural Science must-read? In his compelling new book, It Makes (No) Sense (with an intro by the Chief Juicer!), Decision Designer & Behaviour Builder Nicolae Naumof presents a "4D model" of human decision-making to create interventions that lead to consistent behavioural change.

Looking for the next Behavioural Science must-read? In his compelling new book, It Makes (No) Sense (with an intro by the Chief Juicer!), Decision Designer & Behaviour Builder Nicolae Naumof presents a "4D model" of human decision-making to create interventions that lead to consistent behavioural change.

This is a book about how to think more effectively to arrive at better decisions.  It uses the latest findings from neuroscience to help us decide what type of thinking to adopt according to the scenario we are facing.  When we are faced with very little time, the more primitive part of the brain, which majors on intuition, is the one to rely on.  How We Decide will help you understand how both consumers think and offers strategies you yourself might adopt in your business and personal life.

This is a book about how to think more effectively to arrive at better decisions. It uses the latest findings from neuroscience to help us decide what type of thinking to adopt according to the scenario we are facing. When we are faced with very little time, the more primitive part of the brain, which majors on intuition, is the one to rely on. How We Decide will help you understand how both consumers think and offers strategies you yourself might adopt in your business and personal life.

This is a discussion of how we can apply the new science of choice architecture to nudge people towards decisions that will improve their lives by making them healthier, wealthier, and freer. Every day we make decisions but unfortunately, we often choose poorly. We can understand how people think and design choice environments that make it easier for people to choose what is best for themselves – a nudge in the right direction without restricting freedom of choice.

This is a discussion of how we can apply the new science of choice architecture to nudge people towards decisions that will improve their lives by making them healthier, wealthier, and freer. Every day we make decisions but unfortunately, we often choose poorly. We can understand how people think and design choice environments that make it easier for people to choose what is best for themselves – a nudge in the right direction without restricting freedom of choice.

In Switch, Chip and Dan Heath explore what changes can occur when the rational mind and emotional mind no longer compete for control. The Heath brothers highlight examples from the workplace to the home and draw from decades of counter intuitive research to demonstrate what happens when the two systems of the mind - rational and emotional - unite.

In Switch, Chip and Dan Heath explore what changes can occur when the rational mind and emotional mind no longer compete for control. The Heath brothers highlight examples from the workplace to the home and draw from decades of counter intuitive research to demonstrate what happens when the two systems of the mind - rational and emotional - unite.

How Brands Grow: What Marketers Don't Know finds Byron Sharp using years upon years of research to give marketers insight on brand building. Unlike most marketing books, How Brands Grow features laws that are universal; they've stayed consistent over varying times, countries and conditions.

How Brands Grow: What Marketers Don't Know finds Byron Sharp using years upon years of research to give marketers insight on brand building. Unlike most marketing books, How Brands Grow features laws that are universal; they've stayed consistent over varying times, countries and conditions.

Nobel Prize winner Daniel Kahneman's newest book, Thinking, Fast and Slow, is an outstandingly clear and precise study of the 'dual-process model of the brain, our emotional bias and our embedded self-delusion.' A must-read for anyone intrigued about how we make decisions.

Nobel Prize winner Daniel Kahneman's newest book, Thinking, Fast and Slow, is an outstandingly clear and precise study of the 'dual-process model of the brain, our emotional bias and our embedded self-delusion.' A must-read for anyone intrigued about how we make decisions.

In The Power of Habit, author Charles Duhigg provides a model for how habits are formed and maintained, with profound implications for turning human understanding into business advantage. We think you'll find it...addictive!

In The Power of Habit, author Charles Duhigg provides a model for how habits are formed and maintained, with profound implications for turning human understanding into business advantage. We think you'll find it...addictive!