Looking for the next Behavioural Science must-read? In his compelling new book, It Makes (No) Sense (with an intro by the Chief Juicer!), Decision Designer & Behaviour Builder Nicolae Naumof presents a "4D model" of human decision-making to create interventions that lead to consistent behavioural change.
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg. Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.