A bestselling communications book that helps ensure what you say is understood, remembered and, most importantly, acted upon. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Made to Stick is a book that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.