Full Stop. A special publication about the importance of punctuation. Bold in both content and typography, Full Stop attempts to navigate through this usually boring topic by adopting a humorous, snarky, and slightly irreverent tone of voice.
This simple motivational poster uses the negative space inside the "D" and the "O" to incorporate more letters to create a straight forward message. This is a great example of how negative space can be effectively used to bolster a design's message.