According to consumer respondants for HypeBeast, leading streetwear magazine, the majority of respondants were mainly Gen Z consumers, with 33.9% aged 16-22, and 28.9% aged 21-25. Furthermore, the dominant nationality was Korean, trailed by Chinese and American respondants, likely attributed to the dominant readership of the publication but providing insight into the mass, global market of Streetwear in which Butter Goods operates within.
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